Thursday, December 22, 2011

Joint venture


A joint venture required finding a local partner company to share control and risk.
(Source: [1])
The benefits from such a type of entry are that the complementary technology or management skills provide opportunities in the existing e-waste processing industry. This means that a recycling company can get direct access to resources and skilled workers through this partnership.

In addition, a joint venture permits a fastest entry in the market. 


Entry modes

Step 1. The joint venture objectives have to be formed, the goal of this joint venture is to enter and develop the recycling process in the Estonian market.
Step 2. A cost-benefit analysis has to be made; a joint venture alliance may not be the best way of achieving a recycling firm’s objectives.
Step 3. Selecting a partner: a number of possible partners who meet the selection criteria have been found.

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