Market delineation

Potential market

A company could make a lot of benefits by selling recycled e-waste. One of those benefits is making profit. A lot of people or companies are interested in the product. There are a lot of companies who wants to buy the product, so the potential market is big. The actual buyers are those who do business on the metal market trade, but not each company has the total baggage to do so.

(Source: [1])

Available market

The companies or people who have the budget to eventually purchase the product are called the available market. The demand for metals is large worldwide and it’s daily traded on the international metal trade market.

Qualified available market

The companies or people who have the budget and the right permits to buy the product are called the qualified available market. Each company needs to have the right legislations to buy this product. This counts for any kind of product. The difference is that European union is almost forcing the market to trade with recycled products. The buyer is likely helped by buying this product.

(Source: [2])

 Target market

This is the segment of the qualified available market that the recycling company has settled to concentrate on. Those are who buy their products on the international trade market.

Penetrated market

The penetrated markets are those who have bought the product. It can be any company who has the knowledge, money and the right to do so.